Unity in Football: CAF Launches “PAMOJA” Campaign For CHAN 2024
By Sportsgister
The Confederation of African Football (CAF) has officially launched the “PAMOJA” campaign and poster for the TotalEnergies CAF African Nations Championship (CHAN) 2024. “PAMOJA,” a Swahili word meaning “unity,” embodies the spirit of togetherness for this historic event.
For the first time, Kenya, Uganda, and Tanzania will co-host a major continental football tournament, scheduled to take place from August 2-30, 2025.
This tournament will celebrate homegrown talent, exclusively featuring players from domestic leagues.
The official poster, revealed across CAF’s digital platforms, visually captures the vibrancy of African football and East African culture.
It features landmarks and symbolic elements reflecting the “PAMOJA” values, which emphasize unity, solidarity, and the power of football to bring people together.
The “PAMOJA” campaign will roll out across various media platforms, including social media, television, and radio.
The campaign will feature fan engagement activities and grassroots initiatives, aiming to promote the tournament and encourage fans to participate in the excitement.
Sedara Philip is a Sports writer, an administrator,Journalist,and editor
